客座博客写作（Guest Blogging）是一种对 B2B 和 B2C 企业都极具成效的内容营销策略。如果操作得当，客座文章不仅能帮助你提升品牌认知度、增强 B2B 推荐计划的效果，还能提高 SEO 排名，并为你的网站带来大量精准流量。事实上，有一家初创企业通过实施客座博客策略，在不到一年的时间里，将月访问量从 0 提升到五位数。
不过，想要让其他博客接受你的投稿并不容易。如果你的投稿邮件无法在众多邮件中脱颖而出，投稿过程可能会非常艰难。以下是经过实践验证的邮件主题行和博客投稿邮件模板，可用于你的外联推广。
什么是 Guest Post客座文章发布？
Guest Blogging（客座博客写作）是一种内容营销方式，指的是在第三方网站或博客上撰写并发布文章。这种方式对双方都有益：发布方能够提供更多有价值内容来吸引受众，而投稿者则可以借此提升品牌影响力。通常，投稿者会选择与自身行业相关的网站，以实现以下目标：
- 提高品牌曝光度、认知度和可信度
- 吸引网站流量，获取优质潜在客户
- 建立相关外链，增强搜索引擎权威性
Guest Post外联邮件标题确定
以下是一些可用于投稿邮件的主题行示例，帮助你提高打开率：
| 中文邮件主题行 | 英文邮件主题行 |
| 为你的博客准备的精彩内容 | Great content ideas for your blog |
| 献给 [博客名] 的客座文章创意 | Upcoming guest post ideas for [Blog name] |
| 免费高质量内容，适合你的博客 | Free high-quality articles for your blog |
| 客座博客合作提案 | Guest post proposal |
| 请求发布高质量客座文章 | High-quality guest post request |
| 请审阅这三篇适合 [博客名] 的内容建议 | Review these 3 blog post ideas for [Blog name] |
| 向 [博客名] 投稿的请求 | Guest post request for [Blog name] |
| 聊聊你的下一篇博客内容吧 | Let’s discuss your new blog post |
| 为 [博客名] 准备的新文章，让我来搞定 | Next blog post for [Blog name]. Leave the hard work to me |
| 我为你的博客准备了点特别的内容 | I’ve prepared something special for your blog |
| 我有一篇特别的文章，快来看看！ | I’ve got something special for your blog. Check it out! |
| 想找篇好文章？我这有一篇！ | Looking for an awesome blog post? We’ve got it! |
| 为 [博客名] 精心准备的内容 | Something special for [Blog name] |
| 满足你博客对优质内容的“饥渴” | Feed your content-hungry blog |
| 用这篇文章为你的订阅者提供价值 | Provide value to your subscribers with this blog post |
| 这个话题你还没写过，对吧？ | You haven’t covered this topic, right? |
| 你博客上没人写过这个，对吗？ | No one has blogged about this on your blog. Am I right? |
| 为你的博客带来令人兴奋的新内容 | Exciting stuff for your blog |
Guest Post联系邮件内容模板
如何利用这些模板？先把这些模板单个复制到chatgpt中，然后输入下列提示词：
请你根据下列模板为我写作outreach邮件模板
我的名字：
我的公司：
我想要投稿的文章话题：
#模板1
Hi [Name],
This is [Your name] from [Company name], and I’m dropping you a line to see if you’re accepting new guest bloggers. I write about [topics] and thought an article about [relevant topic] would be a good fit for your blog.
Here are some examples of my latest guest posts:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]The post will be 100% original, written just for your blog, and will not be posted elsewhere. I would appreciate an author bio with a live link back to my site. If you’re interested in this cooperation, please get back to me.
Thanks,
[YOUR SIGNATURE]
#模板2
Hi [Name],
[Your name] here from [Company name]. I’m reaching out to check if you are accepting content from guest contributors on [Blog name].
We are trying to establish ourselves as a helpful, trustworthy brand, and we think the best way to do that is through quality content. We’ve already been featured in some respectable publications like [Example 1], [Example 2] and [Example 3], just to name a few.
If you do publish content from guest authors, I would love an opportunity to be one of them. Here are some topics that I could cover:
[Topic 1]
[Topic 2]
[Topic 3]I don’t mind discussing additional topics if you don’t think these are a good fit for your audience.
Looking forward to your thoughts,
[YOUR SIGNATURE]
#模板3
Hey [Name],
I’ve got a great idea for a post that I believe would do well on [Blog name]. Are you looking for more contributors to write for your blog right now? If so, I’d love to send some original content your way.
I’m already writing regularly for [Blog name 1], [Blog name 2], and [Blog name 3]. Here are a few of my latest posts:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]Let me know if you are interested – and I’ll send you some topic ideas.
Thanks,
[YOUR SIGNATURE]
#模板4
Hey, [Name]!
[Your name] here from [Company name]. I’m a huge fan of [Blog name], and I’ve really been enjoying your writing. In fact, I accomplished [whatever you accomplished] from reading your blog post: [link to their blog post].
I know you’re busy, so I’ll be quick. I’m reaching out because I had some ideas I think the [Blog name] audience would love, and I was wondering if you’d be open to a guest post. Here are the topics I could write about:
[Topic 1]
[Topic 2]
[Topic 3]To give you an idea of my writing style, here are some of my recent posts:
[Blog post link 1]
[Blog post link 2]Thanks for your time and consideration! I can’t wait to hear back from you.
Cheers,
[YOUR SIGNATURE]
#模板5
Hello [Name],
My name is [Your name]. I know you probably receive tons of emails every day, so I’ll keep it short.
I see that you publish some really great content about the topics like [topic 1] and [topic 2]. I am writing a well-researched, data-driven, and in-depth blog post on [topic] which might be a great addition to your blog.
Here are a few samples of my recently contributed guest posts to other blogs:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]Do you mind if I send you the draft so you can see if it’s a good fit for [Blog name]?
Looking forward to hearing from you.
Thanks,
[YOUR SIGNATURE]
#模板6
Hey [Name],
My name is [Your name], and I’m the content creator at [Company name].
I noticed you have amazing contributors on [Blog name], and I was wondering if you still accept guest bloggers.
It’s great that you only work with unique and valuable contributions. In fact, I am ready to keep up that standard. To give you an idea of the quality I can bring to the table, check some of the posts that I have written for other blogs:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]If I look like someone you can accept as a contributor, I’d love to write a post on any of the following topics that I believe could be a perfect fit for your blog:
[Topic 1]
[Topic 2]
[Topic 3]Whichever topic you choose, I’ll be happy to write well-researched content, supported with facts, stats, and screenshots.
Let me know what you think. I’m excited to hear back from you!
[YOUR SIGNATURE]
自己联系Guest Post Vs 聘请Guest Post外链服务商
自己联系Guest Post博主的确能节省中介费用，但过程十分繁琐，需要耗费大量时间筛选网站、写邮件、跟进沟通，且对方开出的价格未必有优势。同时，还需自行撰写高质量稿件并承担被拒风险。相比之下，聘请专业的Guest Post外链服务商则更高效。他们拥有稳定的网站资源和议价能力，通常通过批量采购大幅压低单篇成本。
此外，服务商往往提供代写文章、保证上线、售后处理等一站式服务，既省时又省心，对于没有太多外链经验或时间有限的企业来说，是更具性价比的选择。
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